Solutions / SMB Owners

A marketing department,
without the payroll.

For owners who can't justify a CMO but still need a real marketing system: positioning, a site, campaigns, analytics, all in one subscription.

How we work

A playbook tested across hundreds of campaigns.

Every persona, message, and targeting strategy in our public-sector library has been deployed, measured, and refined.

2003

Dialog Group founded in Austin

Started as a brand and growth consultancy serving consumer and B2B companies in Texas and the Southwest.

2011

The Valuation Incubator method takes shape

After eight years and ninety-plus engagements, the team formalizes the framework: positioning to launch, in one continuous arc.

2019

First software prototype

Internal tooling for our consulting team — templates, generators, dashboards — begins to look like a product.

2024

Valuation Incubator launches publicly

Fourteen tools, three tiers, expert mentorship. The full method, available without a six-figure consulting engagement.

How we work

A playbook tested across hundreds of campaigns.

Every persona, message, and targeting strategy in our public-sector library has been deployed, measured, and refined.

01 — Method

Marketing is a single conversation.

Strategy, creative, launch, and optimization can't be bolted onto each other. They have to share data, share language, share the same source of truth. Our platform is built that way from the first line of code.

02 — People

Software is the floor, not the ceiling.

Tools accelerate good thinking; they don't replace it. That's why every Accelerator subscription comes with mentor matching — because the difference between an okay campaign and a category-defining one is judgment, not features.

03 — Outcomes

Pay for results, not stack.

One subscription replaces a CMS, a landing-page tool, a creative service, an ad platform layer, and an analytics consultant. We benchmark our pricing against what marketing actually costs to run, not what software vendors can charge.

Where we are

Austin, Texas. 180+ companies served.

A team of forty-two strategists, engineers, and designers in our South Austin studio. Hybrid work, monthly studio days, a coffee program that's become slightly out of hand.

42
Team members
180+
Companies in program
22
Years of method
14
Tools shipped

Ready to get going?

Start a 14-day trial — no credit card needed. Or jump on a 30-minute walk-through with our team.